Cross-platform advertising is the use of two or more media platforms such as TV ads, billboards a megazines to promote something (a product, person, even, etc.)
An example of this is when an artist comes out with a new single and promotes it on their social media (Twitter, Instagram, etc.) as well as doing an interview on TV where they are asked about it and is advertised by the program or host(s).
This can also be done on more than two platforms. Products are commonly advertised on numerous media platforms such as magazines, social media and billboards as well as television ads.
Cross-platform advertising is used by companies to broaden their customer volume by reaching more people over a span of platforms, each costumised to appeal the most to different groups of people.
This may be not always work depending on what is being advertised and where. For example, advertising an over 50’s event on social media like twitter or instagram might not be as effective as advertising it on newspapers or television. This is because the majority of the customers this even is aimed at do not use social media as much or at all. This means that the advertising platform needs to be customer oriented and specialised to a certain segment of the population.
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