How has the newspaper industry maximised profits in response to technology change?


The first goal of a business id to make profit, and to do this businesses must adapt through the years to meet customer demands.
For decades, newspapers have dealt  with small adjustments, but they are now at a point where major changes need to take place in order to remain competitive. The decline of newspapers have been debated. as the industry has faced slumping ad sales, the loss of much classified advertising and precipitous drops in circulation. Since the beginning of the internet, newspapers have asked themselves if they could provide a healthy stream of revenue, and if so, how it would be possible. There was no way to predict how fast technology would grow in recent decades. Even newspapers today fail to allocate enough resources to technology, thinking it will not deliver worthwhile results even though newspapers with web sites now see an increase in revenue from advertising as long as they deliver to large audiences other businesses seek to target. To survive, newspapers are considering combining and other options, although the outcome of such partnerships has been criticised.
Despite these problems, newspaper companies with significant brand value and which have published their work online have had a significant rise in viewership.